We were searching for an interieur bicycle to buy but we didn’t have enough money to buy a new one. We first started to search on Amazon and other e-commerce shops to see if we could find one at a low price, but we didn’t. When I was surfing on Facebook I found out about the marketplace. It was easy to understand and to use. The fact that it was a C2C business model especially helped us find what we were searching for for the price we wanted.
Facebook is the most used social media. We wonder if its marketplace will reduce other marketplaces’ turnovers and if it will have the same success as the social media.
WHAT IS FACEBOOK MARKETPLACE AND HOW DOES IT WORK?
Facebook social media is a marketplace that was launched on the 14th august 2017 in Europe. It is here to compete with other C2C and B2C e-commerce stores with more than 12,6 millions of users each month. This new platform of Facebook proposes to sell or buy items around you.
This platform was first created for smartphone, but it also works on other devices. This purpose of using phones is easier to get to the store with and on navigation the icon of the marketplace is visible, which makes it easier to get your attention.
Once in the store the use is simple and very helpful you can filter by categories such as electronics, furniture, clothes, automobile, etc. You can classify it depending on the price or on the geographic position. The presentation of the object is simple: there is the picture of the object, the description of the object, then you can have access to the profile of the salesperson.
To be more competitive it will be nice to have a delivery service as other services of e-commerce do or have a partnership with a delivery service. This will motivate people to buy more because it will be less stressful and a gain of time. It will be very important to have a solution of payment. It will also be useful to add a mark place where people who deliver best services are rewarded.
- Easy to use
- For sellers: offers more visibility
- Direct contact with the seller
- Offers lots of choices because of its number of users
- No marks for the seller
- No delivery services
- No payment service
What do you think of Facebook marketplace?
Do you find it useful? If yes, tell us why.
What if you do not find it useful, what do you suggest for improvement?
Facebook social media, as its marketplace, that intends to earn more customers, proves to be indispensable for both sellers and customers. As many companies in E-commerce are using marketplace to sell, Facebook is investing in such new services and responding to the trend. Will the Facebook platform be the leader?
Writen by Rwamigabo Yo Dan and Rosalie Verset