The « juicy » business of influencers:

Influencers. What does it mean and what does it consist of? Anyone who is going to read this article is currently following influencers on social media. But do we know what is going on behind the scenes?  According to some research we made, we can define them as man and woman that have a large …

Social credit system in China

If you saw the TV show Black Mirror, you probably remember that episode where society is dictated by its "personal rating". If you are acting in a wrongful manner, people can send a note and your rate is going to go down or up depending on their actions. In China, thanks to cameras and artificial …

The influence of customer reviews

We have decided to share with you the theme of customer reviews that appear in the majority of e-commerce sites because we are used to ordering online, and when we hesitate to take an item the customer reviews influence us to move on to the purchase. It should be noted that today 70% of customers …

Likes : From the beginning to the end?

Likes have always been ubiquitous, it's even become something mundane: you're on any network, and you see a photo or video that you like: you like. It has become a habit and besides many social networks have this option. But recently, the social network Instagram has decided to remove this interaction: it causes big changes …

Cybersecurity, a Digital DNA case

One of the new trends in the e-Business sector is the cybersecurity. Cybersecurity covers all means of ensuring data protection for all digital-sensitive companies. We are interested in this subject because cybersecurity is associated with our studies. We are surrounded by all kinds of security systems without even realizing it. We find them on our …

The influence of stories on digital marketing

One of the new trends in digital marketing, which now seems essential to any company willing to promote on social networks : the stories take a key place in the world of promotion.  We are interested in this subject because as young people who are active on social networks, we see it every day on our …

The future of e-commerce

As we are leaving our decade soon, the companies are trying to discover innovations to revolutionize the new decade coming. One of the fields concerned is the one of online sales. More and more websites are willing to offer to their customers a better online experience and more personalized services. These innovations are linked to …

3 Steps to successfully achieve your digital transformation

So, what is digital transformation after all? No fancy concept here, it is simply about integrating new technologies into the business model of your company. It is about helping you run your business more efficiently, reaching more people or better understanding your customers. In these fast-changing times, people’s needs are constantly evolving. One of the …

The Blockchain

The blockchain generic term is used to talk about a technology that is barely understood by the vast majority of people but has indisputable application in various fields such as Finance, Insurance, Healthcare, Real estate, Supply chain and the list goes on. The roots of Blockchain The idea of blockchain emerged first in 1991 from …

Bundled deliveries

We have chosen this subject because we have to think about the future. A lot of people purchase online those days and therefore, we have to think about the planet because all those orders have an impact on the ecology. What are bundled deliveries? Group deliveries have many advantages. They will allow companies that delivers …

E-Commerce Personalization: the key to boost sales

We live in a paradoxical world. It has never been easier for companies to reach as many people as possible, but it is becoming more and more difficult to stand out. Personalizing the online shopping experience is the key to customer satisfaction. People who shop online want help finding the products they need, and they …